Kime is a Japanese word that translates to "decision" — a powerful concept that shapes our lives. Every choice we make defines who we are, what we stand for, and the path we walk. At True Kime, we believe that decisions are everything — they determine our growth, our struggles, and our successes.

Life throws challenges at us. Sometimes, we lose our way, get distracted, or feel uncertain about the path ahead. That's where True Kime comes in. Our brand represents the mindset of staying true to yourself, your goals, and your journey, no matter how tough it gets.

True Kime brings this philosophy to life through premium streetwear. Every piece tells the story of those who choose to stay true to their path.